At some time in the
mid nineties, Steven Cahn, the editor of Issues in Academic Ethics and
an old friend asked me to do a book on the ethics of academic administration.
Nothing had been written on that subject, as far as I could find, so I wrote
reams that made it into the wastepaper basket before I found an entry into the
subject. My conceptual model in The
Moral Dimensions of Academic Administration (1999) thus became the hospital, with the relationship of institution
to patients that of professional and client, rather than that of vendor and
customer. The book received a number of favorable reviews but certainly not a
lot of sales.
Below are some
excerpts from the Postscript that looks—“glances” would be more accurate—ahead
to today, about two decades after the months during which I wrote the book.
* * * * * * *
Everything that was said about institutional collaboration with student
consumerism is heightened to the maximum degree where a college or university
exists to make a profit. Indeed, the
“logic” of student consumerism points to profit making; for why should an
institution not reap a benefit if it supplies wares for which purchasers exist?
The notion of professional service to a client
is replaced by the conception of a vendor
of products that are wanted in the marketplace.
Such an institution will be profitable to the degree to which its
administration can determine what the market wants and maintain a faculty that
works to satisfy those demands . . . .Administrators become full-time managers
of employees who perform desired services, and faculty members become employees
who serve.
* * * * * * *
The
consumer appetite for less rigorous is nowhere more evident than in the
University of Phoenix, a profit-making school that shuns traditional
scholarship and offers a curriculum that critics compare it to a drive-through
restaurant . . . . That makes the word “university” a homonym, with a quite
different meaning when place before “of Pennsylvania” or in front of “of
Phoenix.”
* * * * * * *
. . . . [S]ome boards of trustees of
private IHEs [Institutions of Higher Education] . . . have eagerly talked of
imposing the corporate model on the
academic institutions they oversee. . . . [They] regard their academic
institution’s president as its chief executive officer . . . . They pine for
the efficiency that is induced by an ever-present need to be concerned about
the bottom line.
* * * * * * *
In
order truly to rethink the role of academic administrators as corporate
executives and managers, on the one hand, and faculty members as their
employees, on the other, they must find some IHE equivalent to a product . . .
and a quantifiable bottom line . . . .
* * * * * * *
But the push to impose the corporate
model requires making sure that the performance of administrators remains
measurable, since accountability is thought to depend on that fact. When the
push is hard enough and, to a degree, successful, the result is a hierarchical
organization, rather than a collaborative one, with administrators directing
the faculty. . . . The judgment of the educator must largely yield to that of
the vendor.
I next briefly
discuss the effects of the
formation of unions in Institutions of Higher Education. I will conclude these
selections from the book’s Postscript with short excerpt from the final
paragraph.
Some of
the trends here sketched out are more with us than others, but none lof them is
mere alarmist fiction. Moreover, where any of these tendencies is actualized .
. . : Academic administration becomes management so that its moral dimensions
are covered in discussions of business ethics. . . . [More important, if these
trends] were to become widespread, they would bring about the demise of
traditional colleges and universities . . . .
See the piece I
posted in this blog on December 5, 2015, entitled “The Dubious Future of the
American University.” Whoever might be tempted to look at the entire book,
Amazon offers quite a number of very inexpensive “new and used” copies of
The Moral Dimensions of Academic Administration. As always, comments are very welcome.
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